KOI is a specialty coffee shop that does pour-overs properly (V60, French press) but still makes a great latte. The owners already had the name. They came to us for everything else. We wanted the brand to feel premium without being stiff. So we went dark: a deep plum palette that feels rich and a little moody, with one warm amber accent for the wordmark. It’s simple, it stands out on a shelf, and it looks as good on a takeaway cup as it does on a bag of beans. From there we built out the typography and packaging, keeping everything clean and consistent