Hissho is an elevated activewear brand built for the European market, setting out to compete with names like ICON Amsterdam, ALO and RIJ Active. The challenge was to create a brand that could hold its own in a crowded, image-driven space from day one. We started with market research: studying the competitors, the audience they speak to, and the gaps a new brand could own. Working closely with the founder, we used that insight to build a complete identity, from the logo and visual system to apparel graphics, tags and packaging. To bring it all together, we designed a website that carries the brand’s premium feel online, giving Hissho a storefront that looks as considered as the product.